If you’ve spent any time on the USBN Media website, you’ve seen the extensive portfolio of projects and the different ways we’ve helped New York real estate agents close more deals. And while the 3D floor plans, virtual tours and walkthroughs, and innovative property websites are impressive, it’s the facts and figures behind what we do that really sets us apart.
If you’re like many Realtors, you like data. You make better decisions when you have facts, figures, numbers, and percentages to fall back on. We’re the same way.
Here are five stats about USBN Media that will help you understand why we’re quickly emerging as the leader in real estate marketing strategies. According to a Matterport Survey…
82% of people would switch to a broker offering 3D tours
We know people like 3D tours, but we were surprised to hear that 82% of people surveyed would switch from a broker who didn’t use virtual tours to a broker that did. Maybe it’s because brokers who use virtual tours seem more innovative, creative, and tech-savvy. Maybe it’s because sellers know that 3D tours take the stress out of selling, and buyers appreciate being able to experience a home without ever having to leave theirs.
99% of sellers say a 3D tour would give they’re listing a competitive edge
In today’s market, buyers are looking to get all the information they need about a house without having to physically be at a property. Sellers that want to appeal to this need know that virtual tours are the best way to do it.
As buyers are browsing listing descriptions, they consistently spend more time looking at properties that have a virtual tour option. Sellers know this, which is why 99% of them say that adding a tour to their listing gives them a competitive edge and helps them reach their target audience faster.
90% of customers would be more compelled by a listing with a 3D tour
When buying a home, buyers need as much information about a property as possible. There are just some things that even high-quality professional photos can’t portray, such as the way a room flows into the next or the space between rooms. 90% of customers said they would click on a home with a virtual tour before they clicked on one without. Customers spend more time browsing a listing, analyzing the information, and picturing themselves in a property when they can experience it virtually.
This is the key to selling a home; allowing the buyer to picture themselves in the space. Virtual tours make this possible, and 90% of buyers say that a virtual tour makes a listing more engaging.
55% of clients would lease or buy a property sight-unseen
In the fast-paced New York City real estate market, decisions have to be made quickly. Sometimes there just isn’t enough time to schedule a tour, plan an open house, or put together an extensive marketing campaign. Buying a property sight unseen is common in the luxury real estate market because the market is hot and competition is high.
Providing buyers with a virtual tour allows them to see the details of the property they are interested in and put an offer in without ever stepping foot inside the property. This dramatically decreases the amount of time it takes to sell a property. 55% of clients said that if they were on the fence about buying a property sight unseen, a virtual tour would encourage them to do so.
90% of clients reported that a 3D tour that allows them to take digital measurements would make them more interested and engaged
High-quality photos, 2D and 3D floor plans, and walkthrough videos are all great ways for buyers to see a property for many different angles. However, it can still be hard to decide whether all of your furniture and belongings will fit in a certain space based on a photo. Virtual tours that offer measurement options keep customers engaged. They can spend a lot of time exploring the property website, exploring the property, and getting the facts and figures that they need to make an informed decision.
Allowing customers to take digital measurements keeps them interested, keeps them focused on the property, and helps give them the information they need to determine if a property is right for them. 90% of clients reported that having the option to take digital measurements made a significant difference in how seriously they considered a property.
The Takeaway
USBN Media understands the importance of adopting your marketing strategy to today’s evolving real estate market. We’ve helped hundreds of New York real estate agents and brokers stand out amongst the competition and give their target audience the information they need. These numbers say it all: Virtual tours, 2D and 3D floor plans, video walkthroughs, and innovative property websites sell houses.
Ready to talk about which one will work best for you? Contact us today for a no-obligation conversation about how to incorporate some of these high-tech marketing strategies into your wheelhouse.
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