Buyers want as much information about a property as possible before they ever call a Realtor, schedule a tour, or drive-by. They browse listing descriptions, click through photos, and try to Envision how the home would work for their lifestyle. Properties with virtual tours and videos generate more interest than those that don’t and keep interested buyers focused on a property for a longer period of time. These innovative walkthrough experiences allow the buyer to experience what it would like to move throughout the home without ever having to leave the comfort of their couch.
Five years ago, virtual tours were almost unheard of as part of a real estate marketing strategy. Now, buyers expect them. If you’re still on the fence about adding virtual tours to your real estate listings, here are a few things you should know.
Virtual Tours Save Time
As a real estate professional, you understand how much time it takes to plan, schedule, host, and follow up after an open house. Virtual tours:
- eliminate the need for your sellers to adjust their schedules to accommodate open houses
- reduces the number of strangers that are walking through a house
- Frees up your calendar significantly.
Instead of coordinating to meet interested buyers at a particular home, you can just send them a link to the virtual tour so they can get an idea without having to physically be at the property.
Increased Web Traffic
One of the great things about a virtual tour is how easy it is to share. You can send a link over to an interested buyer via email or text message, and they can just as easily share it on their social media Pages or with friends and family. This increases the number of people who are clicking the link and visiting your property website. Some buyers specifically set their filter settings so that they only see properties with virtual tours. Having one means you always show up in the list results, and this increases the number of people that see your property.
Provides The Full Experience
Even professional style quality can leave interested buyers wondering about the smallest details of a property. Photos make it difficult to gauge how one room flows into the next, the distance between rooms, and the size of the rooms. A virtual tour (as well as 3D walkthroughs) allows them to experience the home as they were there and envision how they could customize each space for their family.
Helps Develop Your Brand
Adding virtual tours to your listings shows potential clients that you have a well thought out marketing strategy, you care about attention to detail, and you can anticipate their needs. It shows that you are creative and innovative, and are comfortable using technology. Modern buyers and sellers are looking for all of these things. Having a virtual tour option also says to your clients that you value their time, and want to give them all the information they need upfront to make an informed and confident decision.
Next Steps
If you’re looking to step up your marketing strategy, a virtual tour is the best way to do it. It adds convenience to a sometimes overwhelming process and can establish you as a leader in the industry.
Check out some of our most recent projects and then give us a call today! We’d love to walk you through your different virtual tour options and help you close more deals.
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#VirtualTours #3DWalkThroughs #RealEstate #3DVirtualTours #PropertyDescriptions #MarketingStrategy #BrooklynVirtualTours #VideoWalkThrough #PropertyWebsite #2DFloorPlans #3DFloorPlans #RealEstateTechnology
